How-to · Updated October 2, 2026
How do you calculate YouTube ad revenue?
Direct answer
Monthly revenue = impressions ÷ 1,000 × adjusted CPM. Impressions are 60% of views. On the default 100,000-view row that is $397.80.
Worked default
- 100,000 views × 0.60 = 60,000 impressions.
- $6 × 1 education × 0.85 global × 1.3 length = $6.63.
- 60,000 ÷ 1,000 × $6.63 = $397.80 a month, or $4,773.60 a year.
Niche factors: finance 1.5, business 1.4, tech 1.3, education 1, lifestyle 0.9, entertainment 0.8, gaming 0.7.
Video length on 100,000 views
| Length | Factor | Monthly |
|---|---|---|
| Under 3 minutes | 0.8 | $244.80 |
| 3 to under 8 minutes | 1 | $306.00 |
| 8 minutes or longer | 1.3 | $397.80 |
Geography on the same row
| Audience | Factor | Monthly |
|---|---|---|
| United States | 1.2 | $561.60 |
| UK, Canada, Australia | 1.1 | $514.80 |
| Europe | 1 | $468.00 |
| Global | 0.85 | $397.80 |
| Developing | 0.5 | $234.00 |
Limits
- A planning model. Skips, ad blockers, and limited ads move the real impression rate around the 60% used here.
- Enter a creator CPM. If your number is what advertisers pay before the platform share, convert it first. The estimate will not subtract 45% again.
- Brand deals, memberships, and Super Thanks are not in this total.
Use the calculator
The 100,000-view payout: how much YouTube pays for 100,000 views. Run your own views in the YouTube ad revenue estimator.