Loading calculators...
Fetching calculator categories and tools for this section.
Preparing tools and content for you. This usually takes a second.
Fetching calculator categories and tools for this section.
Quick answer
YouTube pays creators about $1.50–$6 per 1,000 long-form views in 2026 after keeping 45% of ad revenue. At a typical $2.50 RPM, 100,000 views earn about $250 and 1 million views about $2,500 — or $550 and $5,500 with a mostly US audience. Finance and education pay the most, gaming and kids content the least, videos under 8 minutes lose mid-roll ads, and Shorts pay only about $60.00 per million views.
Enter your monthly views, niche and where your viewers live to estimate monthly and yearly ad revenue, RPM, earnings per view and the views you need for $1,000 a month. Add Shorts, pick a month and currency, apply US tax withholding — or work out the exact ad math for a single video from its length, watch time and CPM.
Last updated October 2, 2026. Free, no sign-up. Guides: how much YouTube pays for 100,000 views · how to calculate YouTube ad revenue
Views on regular videos (not Shorts).
From YouTube Studio → Analytics → Revenue. Overrides niche, country, length and month.
Engaged views in the Shorts feed.
Blank uses about $0.06 × your audience factor.
Estimated earnings per month
$250
Typical range $150–$400
Per year
$3,000
$8.22 a day
RPM (per 1,000 views)
$2.50
model RPM for these settings
Per view
$0.0025 (0.25¢)
Implied ad CPM ≈ $5.53
Long-form
$250
100,000 views
Views for $1,000 a month
400,000
at $2.50 RPM
| Long-form views | Low | Likely | High |
|---|---|---|---|
| 1,000 | $1.50 | $2.50 | $4.00 |
| 10,000 | $15.00 | $25.00 | $40.00 |
| 50,000 | $75.00 | $125 | $200 |
| 100,000 | $150 | $250 | $400 |
| 250,000 | $375 | $625 | $1,000 |
| 500,000 | $750 | $1,250 | $2,000 |
| 1,000,000 | $1,500 | $2,500 | $4,000 |
| 10,000,000 | $15,000 | $25,000 | $40,000 |
| 100,000,000 | $150,000 | $250,000 | $400,000 |
YouTube ad revenue is the creator’s share of the money advertisers pay to show ads on and around a channel’s videos. On long-form videos the creator keeps 55% and YouTube keeps 45%; on Shorts, creators keep 45% of their allocated share of a pooled ad fund. Because only some views show an ad, creators measure earnings as RPM — revenue per 1,000 views after YouTube’s share — rather than the advertiser-side CPM. A typical monetized channel earns roughly $1.50–$6 per 1,000 long-form views, set mainly by the niche, where viewers live, video length and the time of year.
earnings = views ÷ 1,000 × RPM
RPM = niche RPM × audience × length × month
ad revenue = views × % monetized × ads per view × CPM ÷ 1,000 × 55%
CPM figures you see online are advertiser prices before YouTube’s cut. Halve them for the 45% share, then roughly halve again for views that showed no ad, and you’re close to a real RPM. Estimates here are for planning — your Studio analytics are the only exact figure.
Long-form views, 8–15 minute videos, annual-average month. Real channels usually land 40% below to 60% above these.
| Views | General, worldwide | General, US audience | Finance, US audience | Gaming, worldwide | India audience |
|---|---|---|---|---|---|
| 1,000 | $2.50 | $5.50 | $13.20 | $1.60 | $0.50 |
| 10,000 | $25.00 | $55.00 | $132 | $16.00 | $5.00 |
| 50,000 | $125 | $275 | $660 | $80.00 | $25.00 |
| 100,000 | $250 | $550 | $1,320 | $160 | $50.00 |
| 250,000 | $625 | $1,375 | $3,300 | $400 | $125 |
| 500,000 | $1,250 | $2,750 | $6,600 | $800 | $250 |
| 1,000,000 | $2,500 | $5,500 | $13,200 | $1,600 | $500 |
| 10,000,000 | $25,000 | $55,000 | $132,000 | $16,000 | $5,000 |
| 100,000,000 | $250,000 | $550,000 | $1,320,000 | $160,000 | $50,000 |
Model RPMs (per 1,000 long-form views, 8–15 minutes) next to AIR Media-Tech’s measured medians from 300 channels and their share of views showing ads. AIR’s sample is mostly international channels; finance figures there come from fewer than ten channels.
| Niche | Worldwide | US audience | UK audience | India audience | 100K views (worldwide) | AIR median RPM | Views with ads | Ads per monetized view |
|---|---|---|---|---|---|---|---|---|
| General / mixed | $2.50 | $5.50 | $3.63 | $0.50 | $250 | $2.30 | 53% | 1.55 |
| Personal finance & investing | $6.00 | $13.20 | $8.70 | $1.20 | $600 | $2.01 | 56% | 1.39 |
| Business, marketing & software | $5.00 | $11.00 | $7.25 | $1.00 | $500 | — | — | — |
| Real estate, insurance & legal | $5.50 | $12.10 | $7.97 | $1.10 | $550 | — | — | — |
| Education, science & tutorials | $6.00 | $13.20 | $8.70 | $1.20 | $600 | $10.22 | 77% | 1.84 |
| Tech, gadgets & coding | $3.50 | $7.70 | $5.08 | $0.70 | $350 | $2.33 | 34% | 1.71 |
| Cars & transport | $4.00 | $8.80 | $5.80 | $0.80 | $400 | $5.69 | 62% | 2.55 |
| Health & fitness | $2.75 | $6.05 | $3.99 | $0.55 | $275 | $1.23 | 44% | 1.39 |
| Lifestyle, travel & beauty | $2.75 | $6.05 | $3.99 | $0.55 | $275 | $2.98 | 61% | 1.69 |
| DIY, crafts & home | $2.75 | $6.05 | $3.99 | $0.55 | $275 | $2.39 | 57% | 1.90 |
| Food & cooking | $2.40 | $5.28 | $3.48 | $0.48 | $240 | $2.25 | 54% | 1.59 |
| News & politics | $2.40 | $5.28 | $3.48 | $0.48 | $240 | $2.60 | 53% | 1.71 |
| Entertainment, comedy & vlogs | $1.90 | $4.18 | $2.75 | $0.38 | $190 | $2.43 | 55% | 1.64 |
| Gaming | $1.60 | $3.52 | $2.32 | $0.32 | $160 | $2.05 | 55% | 1.44 |
| Music | $1.50 | $3.30 | $2.17 | $0.30 | $150 | $2.28 | 52% | 1.56 |
| Kids (made for kids) | $0.40 | $0.88 | $0.58 | $0.08 | $40.00 | $0.33 | 32% | 1.29 |
What matters is where your viewers live, not where you live. Advertiser CPMs are MilX’s 2026 figures from 5,000+ channels (others are approximate); RPM factors are relative to a worldwide mix.
| Audience | Factor | General RPM | 100K views | Advertiser CPM | Shorts RPM |
|---|---|---|---|---|---|
| United States | ×2.2 | $5.50 | $550 | $14.67 | $0.132 |
| Canada, Australia, New Zealand | ×1.7 | $4.25 | $425 | $9.93–$13.30 | $0.102 |
| United Kingdom | ×1.45 | $3.63 | $363 | $8.91 | $0.087 |
| Germany, Switzerland, Nordics, Benelux | ×1.3 | $3.25 | $325 | $8.62–$12.98 | $0.078 |
| Japan, South Korea, Taiwan | ×0.9 | $2.25 | $225 | ≈ $5 | $0.054 |
| France, Spain, Italy, rest of Europe | ×0.9 | $2.25 | $225 | ≈ $4.60–$5.20 | $0.054 |
| Worldwide mix | ×1 | $2.50 | $250 | ≈ $3.50–$4.50 | $0.060 |
| Latin America | ×0.45 | $1.13 | $113 | ≈ $2.20–$2.80 | $0.027 |
| Southeast Asia | ×0.35 | $0.88 | $87.50 | ≈ $0.50–$3 | $0.021 |
| Africa & Middle East | ×0.3 | $0.75 | $75.00 | ≈ $0.10–$2 | $0.018 |
| India, Pakistan, Bangladesh | ×0.2 | $0.50 | $50.00 | $0.74 | $0.012 |
Mid-rolls unlock at 8 minutes; viewers only see the breaks they watch past. General niche, 100,000 views.
| Length | Factor | Ad load | RPM | Worldwide | US |
|---|---|---|---|---|---|
| Under 8 minutes | ×0.75 | pre-roll only — mid-rolls need 8+ minutes | $1.88 | $188 | $413 |
| 8–15 minutes | ×1 | 1–2 mid-roll breaks reached | $2.50 | $250 | $550 |
| 15–30 minutes | ×1.25 | 2–4 mid-roll breaks reached | $3.13 | $313 | $688 |
| 30–60 minutes | ×1.45 | many breaks; retention decides how many play | $3.63 | $363 | $798 |
| Over 60 minutes (podcasts, streams) | ×1.6 | most breaks are never reached | $4.00 | $400 | $880 |
AIR’s monthly median RPM (all niches, May 2025–May 2026) and what 100,000 general-niche views earn each month.
| Month | AIR median | Factor | Worldwide | US |
|---|---|---|---|---|
| January | $1.56 | ×0.79 | $197 | $433 |
| February | $1.82 | ×0.92 | $229 | $505 |
| March | $1.84 | ×0.93 | $232 | $510 |
| April | $1.93 | ×0.97 | $243 | $535 |
| May | $1.90 | ×0.96 | $239 | $527 |
| June | $2.05 | ×1.03 | $258 | $568 |
| July | $1.91 | ×0.96 | $241 | $530 |
| August | $1.98 | ×1.00 | $250 | $549 |
| September | $2.15 | ×1.08 | $271 | $596 |
| October | $2.19 | ×1.10 | $276 | $607 |
| November | $2.35 | ×1.18 | $296 | $652 |
| December | $2.12 | ×1.07 | $267 | $588 |
Shorts RPM ≈ $0.06 × audience factor. Shorts grow channels; long-form pays the bills.
| Views | Long-form (worldwide) | Shorts (worldwide) | Shorts (US) | Shorts (India) |
|---|---|---|---|---|
| 100,000 | $250 | $6.00 | $13.20 | $1.20 |
| 1,000,000 | $2,500 | $60.00 | $132 | $12.00 |
| 10,000,000 | $25,000 | $600 | $1,320 | $120 |
| 100,000,000 | $250,000 | $6,000 | $13,200 | $1,200 |
Shorts-feed watch hours don’t count toward the long-form watch-hour threshold.
| Tier | Subscribers | Plus one of | Unlocks |
|---|---|---|---|
| Fan funding & shopping (lower tier) | 500 subscribers + 3 public uploads in 90 days | 3,000 watch hours in 12 months, or 3 million Shorts views in 90 days | Memberships, Super Chat, Super Thanks, Shopping — no ad revenue |
| Ad revenue sharing (full YPP) | 1,000 subscribers | 4,000 watch hours in 12 months, or 10 million Shorts views in 90 days | 55% of long-form ad revenue, 45% of Shorts pool share, YouTube Premium revenue |
| New applicants from Feb 1, 2027 | 1,000 subscribers | 8,000 watch hours in 12 months, or 20 million Shorts views in 90 days | Same revenue shares; channels already in YPP are not affected |
$6 CPM, 53% of views monetized, a pre-roll on each monetized view (1.15 ads on average) and a mid-roll break every 5 minutes that 45% of the time serves 1.4 ads — unless the ads per view are given. Try your own in the “Ads per video” tab.
| Scenario | Views | Length / watched | Ads per monetized view | Advertisers pay | You earn | RPM |
|---|---|---|---|---|---|---|
| 10-min video, 2 ads | 100,000 | 10 min / 4.5 min | 2.00 | $636 | $350 | $3.50 |
| 500K views, 8 ads | 500,000 | 40 min / 18 min | 8.00 | $12,720 | $6,996 | $13.99 |
| 1M views, 15-min video | 1,000,000 | 15 min / 6.5 min | 1.97 | $6,261 | $3,444 | $3.44 |
| 20K views, 1-hour video | 20,000 | 60 min / 22 min | 3.92 | $249 | $137 | $6.86 |
| 1-hour video, 50 min watched | 20,000 | 60 min / 50 min | 7.45 | $474 | $261 | $13.03 |
| 50K views, mid-rolls | 50,000 | 20 min / 9 min | 2.28 | $363 | $200 | $3.99 |
| 52K views, 16-min video | 52,000 | 16 min / 7 min | 2.03 | $336 | $185 | $3.55 |
| 6-min video (no mid-rolls) | 100,000 | 6 min / 3 min | 1.15 | $366 | $201 | $2.01 |
Submit tax info in AdSense for YouTube by December 10 each year to avoid the maximum rate.
| Situation | Withholding | Applies to |
|---|---|---|
| US creator with a W-9 on file | 0% | Report the income yourself (self-employment tax applies) |
| Outside the US, W-8BEN with a treaty | 0–15% typical | Only on earnings from US viewers (e.g. UK 0%, India 15%) |
| Outside the US, no treaty | 30% | Only on earnings from US viewers |
| No tax info submitted | 24% | On total worldwide earnings (individual accounts) |
Advertiser-side benchmarks (Digital Applied, Q1 2026). Auction prices vary by industry, targeting and season.
| Format | Typical cost | Notes |
|---|---|---|
| Skippable in-stream (cost per view) | $0.024 average CPV | Charged after 30 seconds, the full ad, or a click |
| In-stream, CPM-billed | $11.42 CPM | Cross-format average, Q1 2026 |
| Non-skippable in-stream | $14.85 CPM | 15 seconds or shorter |
| Bumper (6 seconds) | $9.20 CPM | Cheapest reach format |
| Shorts feed ads | ≈ $4.85 CPM | Lower CPM, short attention window |
| Connected TV | ≈ $16.20 CPM | Fastest-growing, most expensive surface |
Currency conversions use Sept 30, 2026 rates: 1 USD = £0.753, €0.881, ₹95.92.
Revenue shares, Partner Program thresholds, mid-roll rules, tax withholding and payment thresholds come from YouTube’s Help Center, Creator site, blog and Analytics API documentation. Niche RPMs blend AIR Media-Tech’s measured medians (300 channels, 3,595 monetized channel-months) with published 2026 benchmarks; country factors follow MilX and Lenos CPM data; monthly factors are AIR’s monthly medians divided by their average; Shorts follow AIR’s 274-channel Shorts study. Every table on this page comes from the same code as the calculator.
Planning sponsorships too? Try the influencer ROI calculator or the CPM calculator. Run a creator network, agency or MCN? We build branded earnings calculators for your website.
Get Custom Calculator for Your BusinessSuggested hashtags: #YouTube #YouTuber #CreatorEconomy #AdRevenue #Calculator