How does this campaign ROI calculator work?

Enter campaign cost ($), revenue attributed to the campaign ($), conversions (optional), and leads (optional). Profit = Revenue − Cost. ROI ratio = Profit ÷ Cost. ROI % = Profit ÷ Cost × 100. ROAS = Revenue ÷ Cost (shown as revenue per dollar). Cost per conversion (CPA) = Cost ÷ Conversions. Cost per lead (CPL) = Cost ÷ Leads. Performance bands use ROI ratio: Loss (<0), Poor (<0.5), Fair (<1), Good (<2), Excellent (<4), Exceptional (4+). Default ($10,000 cost, $40,000 revenue, 100 conversions, 250 leads): Profit $30,000, ROI 3:1, 300%, ROAS 4:1, CPA $100, CPL $40, Excellent. Matches live form on input change.

How do you calculate ROI for a marketing campaign?

Step 1: Profit = $40,000 − $10,000 = $30,000. Step 2: ROI ratio = $30,000 ÷ $10,000 = 3 (often stated 3:1). Step 3: ROI % = 300%. Interpretation: $3 profit per $1 ad spend. Include all costs in “campaign cost”: media, creative, agency fees, tools. Revenue must be attributed (UTM, CRM, platform conversion value). Loss example: $10K cost, $8K revenue → −$2K profit, −20% ROI, Loss band. Never use revenue alone without subtracting cost — that is ROAS, not ROI.

What is the difference between ROI and ROAS?

ROAS (return on ad spend) = Revenue ÷ Cost. Default: $40,000 ÷ $10,000 = 4:1 ROAS ($4 revenue per $1 spent). ROI accounts for profit: (Revenue − Cost) ÷ Cost = 300% or 3:1. Formula link: ROI % = (ROAS − 1) × 100. So 4:1 ROAS = 300% ROI; 2:1 ROAS = 100% ROI; 1.5:1 ROAS = 50% ROI. Google Ads shows ROAS; finance and CFO reviews use ROI. If product margin is 40%, 4:1 ROAS may only be ~1.6:1 gross-profit ROI — pair with product margin or break-even calculators for net profitability.

What is a good ROI for marketing campaigns?

This tool’s bands: 100%+ ROI (1:1+ ratio) = Good minimum for scalable paid media; 200–400% = Excellent (default 300%); 400%+ = Exceptional. Channel context: email $500 → $18K = 3,500% (Exceptional); content $5K → $20K = 300%; B2B $25K → $45K = 80% (Fair) — may be fine if LTV is high. E-commerce often targets 200%+ on prospecting, higher on retargeting. Compare CPA to AOV: default $100 CPA on $400 AOV = 25% — healthy if margin supports it. Compare CPL to close rate × deal value for lead-gen.

How do you calculate cost per conversion and cost per lead?

CPA (cost per acquisition) = Campaign cost ÷ Conversions. Default: $10,000 ÷ 100 = $100/conversion. If average order value is $400, you keep $300 contribution before fixed costs — strong for 4:1 ROAS. CPL = $10,000 ÷ 250 leads = $40/lead. If 20% of leads close at $2,000: expected value per lead $400, CPL $40 is excellent. B2B example: $25,000 ÷ 15 conversions = $1,667 CPA — only viable if deal size is large. Always benchmark CPA against margin or LTV, not in isolation.

What revenue per dollar spent should I target?

Revenue per dollar = ROAS as a decimal multiple. Default $4.00 per $1 spent (4:1). Sustainable paid growth often needs at least $2.00 (2:1 ROAS = 100% ROI) before overhead. Exceptional example: $48K ÷ $8K = $6.00 per dollar (500% ROI). Loss example: $0.80 per dollar — every $1 returns 80¢ revenue, 20% loss. Form flags revenue per dollar under $2 with a note. Improving 4:1 to 5:1 on $10K spend adds $10K revenue ($50K total) and $10K extra profit.

How long should you run a campaign before judging ROI?

E-commerce / short cycle: 7–14 days for directional data, 30 days for stable ROI (default monthly figures). B2B: 60–90 days for pipeline-attributed revenue; 80% ROI at day 45 may be acceptable if pipeline is growing. Learning phase: new Meta/Google campaigns need ~50 conversions per ad set before algorithm stabilizes — avoid pausing on day 3. Measure leading indicators daily (CPC, CTR), conversions weekly, ROI monthly. Email sends can be judged in 48–72 hours for revenue but compare cohorts monthly.

What costs should be included in campaign cost?

All-in campaign cost: ad platform spend, creative production, influencer fees, agency % of spend, landing page build (amortized), tracking tools. Default $10,000 is often media-only — if true all-in cost is $13,000 with creative, ROI drops: ($40K − $13K) ÷ $13K = 208% still Excellent but materially lower. Underestimating cost inflates ROI and causes over-scaling. For multi-touch journeys, avoid double-counting revenue across channels — use attributed revenue per campaign.

What should I do if campaign ROI is negative?

Loss example: $10K spend, $8K revenue, −$2K profit, −20% ROI, $200 CPA on 50 conversions. Actions: (1) Pause worst ad sets — keep top 20% by ROAS. (2) Verify tracking (revenue inflation/under-reporting). (3) Check landing page CVR — if 0.5% vs 2% benchmark, fix page before bids. (4) Tighten audiences; exclude purchasers. (5) Test offer/price. Break-even ROAS is 1:1 (0% ROI); you need ROAS above 1:1 plus margin for true business profit. If still negative after 30 days optimization, reallocate budget.

How can I improve marketing campaign ROI?

Math levers on default: +10% revenue ($44K) → ROI 340%; −10% cost ($9K) → ROI 344%; +10 conversions (110) → CPA $90.91 not ROI directly but improves efficiency narrative. Highest impact: conversion rate (same spend, more conversions), then AOV (more revenue per conversion), then CPC reduction. Retargeting often doubles ROI vs cold traffic. Landing page +1% CVR on 10K clicks = +100 conversions = +$30K profit at default economics. Use landing page impact and conversion rate calculators to model lifts.

How do you calculate ROI for multi-touch campaigns?

This calculator is single-campaign: enter revenue attributed to that campaign only. Multi-touch: sum channel costs, use attribution model (first/last/linear) for revenue credit. Example: $5K Meta + $3K Google + $2K email = $10K total cost; last-touch Google revenue $25K → 150% ROI on Google alone, but blended may differ. Linear: each touch gets equal credit. For accurate blended ROI: Total attributed revenue ÷ Total marketing cost. Use CRM (HubSpot, Salesforce) or attribution tools. Do not enter full company revenue for one ad channel.

Which calculators pair with campaign ROI?

Ad budget planner (spend levels and ROAS targets), CPC calculator and CPC ROI simulator (click economics), cost per lead calculator (CPL vs close rate), conversion rate calculator (CVR impact on conversions), landing page impact calculator (revenue lift), CLV calculator (LTV vs CPA), break-even sales calculator (margin context), blog post traffic value calculator (organic vs paid). Workflow: set CPA/CPL targets → launch → enter actuals here → compare to bands → scale Excellent+ campaigns 20–30% per week.

theCalcs

Get Custom Solution

Loading calculators...

Q: How do you calculate ROI for a marketing campaign?

Step 1: Profit = $40,000 − $10,000 = $30,000. Step 2: ROI ratio = $30,000 ÷ $10,000 = 3 (often stated 3:1). Step 3: ROI % = 300%. Interpretation: $3 profit per $1 ad spend. Include all costs in “campaign cost”: media, creative, agency fees, tools. Revenue must be attributed (UTM, CRM, platform conversion value). Loss example: $10K cost, $8K revenue → −$2K profit, −20% ROI, Loss band. Never use revenue alone without subtracting cost — that is ROAS, not ROI.

Q: What is the difference between ROI and ROAS?

ROAS (return on ad spend) = Revenue ÷ Cost. Default: $40,000 ÷ $10,000 = 4:1 ROAS ($4 revenue per $1 spent). ROI accounts for profit: (Revenue − Cost) ÷ Cost = 300% or 3:1. Formula link: ROI % = (ROAS − 1) × 100. So 4:1 ROAS = 300% ROI; 2:1 ROAS = 100% ROI; 1.5:1 ROAS = 50% ROI. Google Ads shows ROAS; finance and CFO reviews use ROI. If product margin is 40%, 4:1 ROAS may only be ~1.6:1 gross-profit ROI — pair with product margin or break-even calculators for net profitability.

Q: What is a good ROI for marketing campaigns?

This tool’s bands: 100%+ ROI (1:1+ ratio) = Good minimum for scalable paid media; 200–400% = Excellent (default 300%); 400%+ = Exceptional. Channel context: email $500 → $18K = 3,500% (Exceptional); content $5K → $20K = 300%; B2B $25K → $45K = 80% (Fair) — may be fine if LTV is high. E-commerce often targets 200%+ on prospecting, higher on retargeting. Compare CPA to AOV: default $100 CPA on $400 AOV = 25% — healthy if margin supports it. Compare CPL to close rate × deal value for lead-gen.

Q: How do you calculate cost per conversion and cost per lead?

CPA (cost per acquisition) = Campaign cost ÷ Conversions. Default: $10,000 ÷ 100 = $100/conversion. If average order value is $400, you keep $300 contribution before fixed costs — strong for 4:1 ROAS. CPL = $10,000 ÷ 250 leads = $40/lead. If 20% of leads close at $2,000: expected value per lead $400, CPL $40 is excellent. B2B example: $25,000 ÷ 15 conversions = $1,667 CPA — only viable if deal size is large. Always benchmark CPA against margin or LTV, not in isolation.

Q: What revenue per dollar spent should I target?

Revenue per dollar = ROAS as a decimal multiple. Default $4.00 per $1 spent (4:1). Sustainable paid growth often needs at least $2.00 (2:1 ROAS = 100% ROI) before overhead. Exceptional example: $48K ÷ $8K = $6.00 per dollar (500% ROI). Loss example: $0.80 per dollar — every $1 returns 80¢ revenue, 20% loss. Form flags revenue per dollar under $2 with a note. Improving 4:1 to 5:1 on $10K spend adds $10K revenue ($50K total) and $10K extra profit.

Q: How long should you run a campaign before judging ROI?

E-commerce / short cycle: 7–14 days for directional data, 30 days for stable ROI (default monthly figures). B2B: 60–90 days for pipeline-attributed revenue; 80% ROI at day 45 may be acceptable if pipeline is growing. Learning phase: new Meta/Google campaigns need ~50 conversions per ad set before algorithm stabilizes — avoid pausing on day 3. Measure leading indicators daily (CPC, CTR), conversions weekly, ROI monthly. Email sends can be judged in 48–72 hours for revenue but compare cohorts monthly.

Q: What costs should be included in campaign cost?

All-in campaign cost: ad platform spend, creative production, influencer fees, agency % of spend, landing page build (amortized), tracking tools. Default $10,000 is often media-only — if true all-in cost is $13,000 with creative, ROI drops: ($40K − $13K) ÷ $13K = 208% still Excellent but materially lower. Underestimating cost inflates ROI and causes over-scaling. For multi-touch journeys, avoid double-counting revenue across channels — use attributed revenue per campaign.

Q: What should I do if campaign ROI is negative?

Loss example: $10K spend, $8K revenue, −$2K profit, −20% ROI, $200 CPA on 50 conversions. Actions: (1) Pause worst ad sets — keep top 20% by ROAS. (2) Verify tracking (revenue inflation/under-reporting). (3) Check landing page CVR — if 0.5% vs 2% benchmark, fix page before bids. (4) Tighten audiences; exclude purchasers. (5) Test offer/price. Break-even ROAS is 1:1 (0% ROI); you need ROAS above 1:1 plus margin for true business profit. If still negative after 30 days optimization, reallocate budget.

Q: How can I improve marketing campaign ROI?

Math levers on default: +10% revenue ($44K) → ROI 340%; −10% cost ($9K) → ROI 344%; +10 conversions (110) → CPA $90.91 not ROI directly but improves efficiency narrative. Highest impact: conversion rate (same spend, more conversions), then AOV (more revenue per conversion), then CPC reduction. Retargeting often doubles ROI vs cold traffic. Landing page +1% CVR on 10K clicks = +100 conversions = +$30K profit at default economics. Use landing page impact and conversion rate calculators to model lifts.

Fetching calculator categories and tools for this section.

Go to Calculators Browse Calculators

theCalcs

Get Custom Solution

Loading the page...

Preparing tools and content for you. This usually takes a second.

Go Home Browse Calculators

theCalcs

Get Custom Solution

Paid Media · Performance Marketing

Campaign ROI Calculator — Marketing ROI, ROAS & CPA

Free campaign ROI calculator and marketing ROI calculator. Compute ROI %, profit, ROAS, cost per conversion, and cost per lead for Google Ads, Meta, LinkedIn, and email. Use with the ad budget planner.

Last updated: May 24, 2026

ROI %, profit, and ROAS (revenue per $1)

CPA, CPL, and performance bands

Loss → Exceptional recommendations

Modeling clicks and CPC? CPC ROI simulator

Campaign ROI Calculator

Calculate return on investment for marketing campaigns

Campaign Type

Total Campaign Cost ($)

Total investment including ad spend, creative, and management

Revenue Generated ($)

Total revenue directly attributed to campaign

Conversions (Optional)

Number of sales or completed actions

Leads Generated (Optional)

Total leads generated from campaign

ROI Analysis

Return on Investment

300%

(3:1 ratio)

Profit

$30,000

Revenue per $1

Cost/Conversion

$100

Cost per Lead

$40

Performance: Excellent

Outstanding performance: Campaign is highly profitable. This is a winner. Scale budget gradually (20-30% increases) while maintaining performance. Document successful strategies and replicate across other campaigns.

Campaign ROI Tips:

• ROI = (Revenue - Cost) ÷ Cost × 100
• Positive ROI means profitable campaign
• Track both short-term and long-term ROI (LTV)
• Include all costs: ad spend, creative, management, tools

What This Campaign ROI Calculator Computes

Answers: was my campaign profitable, what is ROI vs ROAS, and what did each conversion cost?

ROI & Profit

Excellent performance

300% ROI (3:1) · $30,000 profit on $10,000 spend.

ROAS & Efficiency

Revenue per dollar

4:1 ROAS · $4 revenue per $1 · CPA $100 · CPL $40.

Unit economics check

100 conversions

$400 AOV implied ($40K ÷ 100) vs $100 CPA → 4:1 revenue-to-CPA before product margin.

Quick Example Result

Default: $10,000 cost · $40,000 revenue · 100 conversions · 250 leads.

ROI

300%

Profit

$30,000

ROAS

4:1

CPA

$100

Performance: Excellent — scale budget 20–30% while monitoring CPA and ROAS.

Reference Tables: ROI Bands, ROAS vs ROI & Channels

Performance bands (this calculator)

ROI ratio	ROI %	Label	Action
Negative	Under 0%	Loss	Pause and fix funnel, offer, or targeting
0 – 0.49×	0 – 49%	Poor	Optimize before scaling spend
0.5 – 0.99×	50 – 99%	Fair	Default B2B example 80% — CRO priority
1.0 – 1.99×	100 – 199%	Good	Profitable; test 20% budget lifts
2.0 – 3.99×	200 – 399%	Excellent	Default 300% — scale gradually
4.0×+	400%+	Exceptional	Email example 3,500% — protect deliverability

ROI vs ROAS

Metric	Formula	Default example
ROAS	Revenue ÷ Cost	4:1 ($40K ÷ $10K)
ROI ratio	(Revenue − Cost) ÷ Cost	3:1 ($30K profit ÷ $10K)
ROI %	(Profit ÷ Cost) × 100	300%
Relationship	ROI % = (ROAS − 1) × 100	4:1 ROAS = 300% ROI

Typical ROI by channel

Channel	Typical ROI	Notes
Paid search (PPC)	200 – 400%	Default Google Ads example 300%
Paid social	150 – 350%	Creative and audience quality drive range
Email	Very high (low cost)	$500 → $18K = 3,500% in example
Content / SEO	300 – 500%+	$5K → $20K = 300% example
B2B long cycle	50 – 150% early	Attribute LTV, not first-touch only

How Campaign ROI, ROAS & CPA Formulas Work

ROI measures profit relative to spend. ROAS measures gross revenue relative to spend. Use both: ROAS for platform optimization, ROI for business profitability — especially when margins are below 100%.

Default walkthrough

Profit = $40,000 − $10,000 = $30,000
ROI ratio = $30,000 ÷ $10,000 = 3:1
ROI % = 300%
ROAS = $40,000 ÷ $10,000 = 4:1
CPA = $10,000 ÷ 100 = $100
CPL = $10,000 ÷ 250 = $40

Break-even ROAS

Break-even is 1:1 ROAS (0% ROI) — revenue equals cost. Default 4:1 ROAS means $3 profit per $1 spent before operating overhead. If gross margin is 50%, 4:1 revenue ROAS ≈ 2:1 on gross profit. Use break-even sales or product margin calculators for net view.

Measurement checklist

UTM parameters on all paid links
Consistent attribution window (7-day click, etc.)
Include full campaign cost, not media-only
30+ days data before major budget changes
Compare CPA to AOV or LTV, not industry averages alone

Sources & references

Google Ads — Conversion tracking & ROASPlatform ROAS reporting and optimization.
HubSpot — Marketing statisticsChannel benchmarks and ROI context.
Investopedia — Return on investment (ROI)Standard ROI definition and limitations.

Worked Campaign ROI Examples

Default — Google Ads / PPC

$10K cost · $40K revenue · 100 conversions · 250 leads

ROI · Profit

300% · $30,000

ROAS · CPA

4:1 · $100 CPA

Note

300% ROI · 4:1 ROAS · $100 CPA · $40 CPL · Excellent.

Losing campaign

$10K cost · $8K revenue · 50 conversions

ROI · Profit

-20% · -$2,000

ROAS · CPA

0.8:1 · $200 CPA

Note

−20% ROI · 0.8:1 ROAS · Loss — pause and optimize.

Email campaign

$500 cost · $18K revenue · 90 conversions

ROI · Profit

3500% · $17,500

ROAS · CPA

36:1 · $6 CPA

Note

3,500% ROI · 36:1 ROAS · $5.56 CPA · Exceptional.

Content marketing

$5K cost · $20K revenue · 80 conversions

ROI · Profit

300% · $15,000

ROAS · CPA

4:1 · $63 CPA

Note

300% ROI · 4:1 ROAS · Excellent — same ratio as default PPC.

B2B lead gen

$25K cost · $45K revenue · 15 conversions · 80 leads

ROI · Profit

80% · $20,000

ROAS · CPA

1.8:1 · $1,667 CPA

Note

80% ROI · Fair · $1,667 CPA — judge on pipeline LTV.

High-scale winner

$8K cost · $48K revenue · 200 conversions

ROI · Profit

500% · $40,000

ROAS · CPA

6:1 · $40 CPA

Note

500% ROI · 6:1 ROAS · $40 CPA · Exceptional — scale carefully.

Frequently Asked Questions

Found This Calculator Helpful?

Share it with marketing, growth, and finance teams

Share This Calculator

Help others discover this useful tool

Copy Link

Share on Social Media

X Facebook LinkedIn WhatsApp

Share via Email

Suggested hashtags: #Marketing #ROI #ROAS #PPC #Calculator

Related Calculators

Ad Budget Planner

Budget and ROAS targets before launch.

Use Calculator

CPC ROI Simulator

Click-level PPC profitability modeling.

Use Calculator

Cost Per Lead Calculator

CPL vs close rate and deal value.

Use Calculator

Conversion Rate Calculator

CVR impact on conversions and ROI.

Use Calculator

Landing Page Impact Calculator

Revenue lift from CVR improvements.

Use Calculator

CLV Calculator

LTV vs CPA for sustainable acquisition.

Use Calculator

theCalcs

Get Custom Solution

Loading calculators...

Fetching calculator categories and tools for this section.

Go to Calculators Browse Calculators

theCalcs

Get Custom Solution

Paid Media · Performance Marketing

Campaign ROI Calculator — Marketing ROI, ROAS & CPA

Last updated: May 24, 2026

ROI %, profit, and ROAS (revenue per $1)

CPA, CPL, and performance bands

Loss → Exceptional recommendations

Modeling clicks and CPC? CPC ROI simulator

Campaign ROI Calculator

Calculate return on investment for marketing campaigns

Campaign Type

Total Campaign Cost ($)

Total investment including ad spend, creative, and management

Revenue Generated ($)

Total revenue directly attributed to campaign

Conversions (Optional)

Number of sales or completed actions

Leads Generated (Optional)

Total leads generated from campaign

ROI Analysis

Return on Investment

300%

(3:1 ratio)

Profit

$30,000

Revenue per $1

Cost/Conversion

$100

Cost per Lead

$40

Performance: Excellent

Campaign ROI Tips:

• ROI = (Revenue - Cost) ÷ Cost × 100
• Positive ROI means profitable campaign
• Track both short-term and long-term ROI (LTV)
• Include all costs: ad spend, creative, management, tools

What This Campaign ROI Calculator Computes

Answers: was my campaign profitable, what is ROI vs ROAS, and what did each conversion cost?

ROI & Profit

Excellent performance

300% ROI (3:1) · $30,000 profit on $10,000 spend.

ROAS & Efficiency

Revenue per dollar

4:1 ROAS · $4 revenue per $1 · CPA $100 · CPL $40.

Unit economics check

100 conversions

$400 AOV implied ($40K ÷ 100) vs $100 CPA → 4:1 revenue-to-CPA before product margin.

Quick Example Result

Default: $10,000 cost · $40,000 revenue · 100 conversions · 250 leads.

ROI

300%

Profit

$30,000

ROAS

4:1

CPA

$100

Performance: Excellent — scale budget 20–30% while monitoring CPA and ROAS.

Reference Tables: ROI Bands, ROAS vs ROI & Channels

Performance bands (this calculator)

ROI ratio	ROI %	Label	Action
Negative	Under 0%	Loss	Pause and fix funnel, offer, or targeting
0 – 0.49×	0 – 49%	Poor	Optimize before scaling spend
0.5 – 0.99×	50 – 99%	Fair	Default B2B example 80% — CRO priority
1.0 – 1.99×	100 – 199%	Good	Profitable; test 20% budget lifts
2.0 – 3.99×	200 – 399%	Excellent	Default 300% — scale gradually
4.0×+	400%+	Exceptional	Email example 3,500% — protect deliverability

ROI vs ROAS

Metric	Formula	Default example
ROAS	Revenue ÷ Cost	4:1 ($40K ÷ $10K)
ROI ratio	(Revenue − Cost) ÷ Cost	3:1 ($30K profit ÷ $10K)
ROI %	(Profit ÷ Cost) × 100	300%
Relationship	ROI % = (ROAS − 1) × 100	4:1 ROAS = 300% ROI

Typical ROI by channel

Channel	Typical ROI	Notes
Paid search (PPC)	200 – 400%	Default Google Ads example 300%
Paid social	150 – 350%	Creative and audience quality drive range
Email	Very high (low cost)	$500 → $18K = 3,500% in example
Content / SEO	300 – 500%+	$5K → $20K = 300% example
B2B long cycle	50 – 150% early	Attribute LTV, not first-touch only

How Campaign ROI, ROAS & CPA Formulas Work

Default walkthrough

Profit = $40,000 − $10,000 = $30,000
ROI ratio = $30,000 ÷ $10,000 = 3:1
ROI % = 300%
ROAS = $40,000 ÷ $10,000 = 4:1
CPA = $10,000 ÷ 100 = $100
CPL = $10,000 ÷ 250 = $40

Break-even ROAS

Measurement checklist

UTM parameters on all paid links
Consistent attribution window (7-day click, etc.)
Include full campaign cost, not media-only
30+ days data before major budget changes
Compare CPA to AOV or LTV, not industry averages alone

Sources & references

Google Ads — Conversion tracking & ROASPlatform ROAS reporting and optimization.
HubSpot — Marketing statisticsChannel benchmarks and ROI context.
Investopedia — Return on investment (ROI)Standard ROI definition and limitations.

Worked Campaign ROI Examples

Default — Google Ads / PPC

$10K cost · $40K revenue · 100 conversions · 250 leads

ROI · Profit

300% · $30,000

ROAS · CPA

4:1 · $100 CPA

Note

300% ROI · 4:1 ROAS · $100 CPA · $40 CPL · Excellent.

Losing campaign

$10K cost · $8K revenue · 50 conversions

ROI · Profit

-20% · -$2,000

ROAS · CPA

0.8:1 · $200 CPA

Note

−20% ROI · 0.8:1 ROAS · Loss — pause and optimize.

Email campaign

$500 cost · $18K revenue · 90 conversions

ROI · Profit

3500% · $17,500

ROAS · CPA

36:1 · $6 CPA

Note

3,500% ROI · 36:1 ROAS · $5.56 CPA · Exceptional.

Content marketing

$5K cost · $20K revenue · 80 conversions

ROI · Profit

300% · $15,000

ROAS · CPA

4:1 · $63 CPA

Note

300% ROI · 4:1 ROAS · Excellent — same ratio as default PPC.

B2B lead gen

$25K cost · $45K revenue · 15 conversions · 80 leads

ROI · Profit

80% · $20,000

ROAS · CPA

1.8:1 · $1,667 CPA

Note

80% ROI · Fair · $1,667 CPA — judge on pipeline LTV.

High-scale winner

$8K cost · $48K revenue · 200 conversions

ROI · Profit

500% · $40,000

ROAS · CPA

6:1 · $40 CPA

Note

500% ROI · 6:1 ROAS · $40 CPA · Exceptional — scale carefully.

Frequently Asked Questions

Found This Calculator Helpful?

Share it with marketing, growth, and finance teams

Share This Calculator

Help others discover this useful tool

Copy Link

Share on Social Media

X Facebook LinkedIn WhatsApp

Share via Email

Suggested hashtags: #Marketing #ROI #ROAS #PPC #Calculator

Related Calculators

Ad Budget Planner

Budget and ROAS targets before launch.

Use Calculator

CPC ROI Simulator

Click-level PPC profitability modeling.

Use Calculator

Cost Per Lead Calculator

CPL vs close rate and deal value.

Use Calculator

Conversion Rate Calculator

CVR impact on conversions and ROI.

Use Calculator

Landing Page Impact Calculator

Revenue lift from CVR improvements.

Use Calculator

CLV Calculator

LTV vs CPA for sustainable acquisition.

Use Calculator