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Free CTR calculator and click-through rate calculator for Google Ads, email, display, and social. Compute CTR, CPC, conversion rate, and ROI. Use with the CPC calculator and CPM calculator.
Last updated: May 24, 2026
Need bid modeling? CPC ROI simulator
Number of clicks received
Number of times shown
Number of conversions from clicks
Total campaign spend
Average value of each conversion
Your goal click-through rate
Answers: how often people click, what you pay per click, and whether clicks convert profitably.
2% CTR · $0.50 CPC · $10.00 CPM · need 1,500 clicks for 3% CTR on 50K impressions.
50 conversions · $10.00 CPA · 0.1% impression-to-conversion (2% × 5%).
$3,750 revenue · 7.5× ROAS · engagement score 45/100.
Default: 1,000 clicks · 50,000 impressions · 50 conversions · $500 spend · $75 per conversion.
CTR
2%
CPC
$0.50
Click CVR
5%
ROI
650%
$3,750 revenue · $3,250 profit · engagement score 45.
| Metric | Formula | Default example |
|---|---|---|
| CTR | (Clicks ÷ Impressions) × 100 | (1,000 ÷ 50,000) × 100 = 2% |
| CPC | Spend ÷ Clicks | $500 ÷ 1,000 = $0.50 |
| CPM | (Spend ÷ Impressions) × 1,000 | ($500 ÷ 50,000) × 1,000 = $10 |
| Click CVR | (Conversions ÷ Clicks) × 100 | (50 ÷ 1,000) × 100 = 5% |
| CPA | Spend ÷ Conversions | $500 ÷ 50 = $10 |
| ROI % | (Revenue − Spend) ÷ Spend × 100 | ($3,750 − $500) ÷ $500 = 650% |
| Channel | Low | Average | Excellent |
|---|---|---|---|
| Google Search Ads | <1% | 2–3% | 5%+ |
| Display / GDN | <0.2% | 0.35–0.5% | 1%+ |
| Meta / social ads | <0.5% | 0.9–1.5% | 3%+ |
| Email (click-to-open) | <1% | 2.5–4% | 10%+ |
| Stage | Count | Rate |
|---|---|---|
| Impressions | 50,000 | 100% |
| Clicks | 1,000 | 2% CTR |
| Conversions | 50 | 5% click CVR |
| Impression → conversion | 50 | 0.1% (2% × 5%) |
CTR = (Clicks ÷ Impressions) × 100Click CVR = (Conversions ÷ Clicks) × 100Engagement score = min(100, CTR×10 + CVR×5)CTR
2%
CPC
$0.50
ROI
650%
Band
Average
2% CTR (average search) · $0.50 CPC · 5% click CVR · 650% ROI · engagement score 45.
CTR
3%
CPC
$0.67
ROI
900%
Band
Average
3% CTR (Good for email) · 900% ROI · use opens as impressions.
CTR
0.4%
CPC
$0.75
ROI
433.3%
Band
Average
0.4% CTR (average display) · 433% ROI — low CTR can still profit.
CTR
5%
CPC
$1.00
ROI
275%
Band
Excellent
5% CTR (Excellent) · 275% ROI · Quality Score lift likely.
CTR
0.9%
CPC
$0.56
ROI
440%
Band
Below Average
0.9% CTR (average social) · 440% ROI.
CTR
0.4%
CPC
$2.50
ROI
-50%
Band
Below Average
0.4% CTR · −50% ROI — fix creative and targeting before scaling spend.
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