Loading the page...
Preparing tools and content for you. This usually takes a second.
Preparing tools and content for you. This usually takes a second.
Fetching calculator categories and tools for this section.
Free crowdfunding goal calculator and Kickstarter goal calculator. Compute gross campaign target, platform fees, fulfillment costs, and average pledge needed. Use with the product margin calculator and product launch budget calculator.
Last updated: May 24, 2026
Planning reward tiers? Product margin calculator
Recommended Gross Goal
$108,804.35
Net needed after fees and costs: $60,000
Total Fees
$8,704.35
Fulfillment Costs
$24,000
Contingency Amount
$9,100
Average Pledge Needed
$90.67
Performance: Stretch Goal
Average pledge $75–$140 — needs strong premium tiers or fewer, higher-value backers. Improve offer framing and pre-launch conversion. All-or-nothing: validate 30%+ of goal from pre-launch subscribers before launch day.
Crowdfunding Tips:
Answers: what to set as your public goal, how much fees and fulfillment consume, and whether your backer math is realistic.
$108,804 public target · $90.67 avg pledge · 8% total fees.
$24,000 fulfillment · $9,100 contingency · $8,704 fees.
$60,000 net · from $60,000 desired budget · 1,200 expected backers.
Default: $60,000 net need · 1,200 backers · $20/backer fulfillment · $7,000 marketing · 10% contingency · 8% fees.
Gross Goal
$108,804
Total Fees
$8,704
Fulfillment
$24,000
Avg Pledge
$90.67
$9,100 contingency · Stretch Goal band.
| Line item | Amount | Rate |
|---|---|---|
| Desired net project budget | $60,000 | — |
| Fulfillment (1,200 × $20/backer) | $24,000 | — |
| Launch marketing | $7,000 | — |
| Subtotal before contingency | $91,000 | — |
| Contingency (10%) | $9,100 | 10% |
| Subtotal before fees | $100,100 | — |
| Platform + payment fees (8%) | $8,704 | 8% |
| Gross campaign goal | $108,804 | — |
| Platform | Platform fee | Payment | Combined |
|---|---|---|---|
| Kickstarter (US) | 5% | ~3% | ~8% |
| Indiegogo (flexible) | 5% | ~3% | ~8% |
| Indiegogo (fixed) | 5% | ~3% | ~8% |
| Custom / other | Varies | 2.9% + $0.30 | Model in form |
| Band | Avg pledge | Example |
|---|---|---|
| Backer-Friendly | ≤ $35 | 2,000 backers · $12 cost/backer |
| Balanced | $35 – $75 | 800 backers · digital + light merch |
| Stretch Goal | $75 – $140 | Default $90.67 avg pledge |
| High-Risk | > $140 | 600 backers · same $60K net |
Fulfillment = Backers × (Reward cost + Shipping)Pre-fee = Net + Fulfillment + MarketingContingency = Pre-fee × Contingency %Gross goal = (Pre-fee + Contingency) ÷ (1 − Platform fee − Payment fee)Avg pledge = Gross goal ÷ BackersGross goal
$108,804
Avg pledge
$90.67
Fees
$8,704
Band
Stretch Goal
$108,804 gross · $90.67 avg pledge · Stretch Goal · $60K net retained after all costs.
Gross goal
$35,391
Avg pledge
$44.24
Fees
$2,831
Band
Balanced Goal
$35,391.3 gross · $44.24 avg pledge · lower fulfillment load.
Gross goal
$70,543
Avg pledge
$35.27
Fees
$5,643
Band
Balanced Goal
$35.27 avg pledge · Balanced Goal — spread costs across more backers.
Gross goal
$231,875
Avg pledge
$154.58
Fees
$18,550
Band
High-Risk Goal
$231,875 gross · $154.58 avg · High-Risk Goal.
Gross goal
$94,457
Avg pledge
$157.43
Fees
$7,557
Band
High-Risk Goal
$157.43 avg pledge · High-Risk Goal — double backers cuts avg pledge in half.
Gross goal
$71,609
Avg pledge
$71.61
Fees
$5,729
Band
Balanced Goal
$71,608.7 gross · flexible model — still model full fulfillment if you raise partial.
Share with founders and campaign teams
Suggested hashtags: #Crowdfunding #Kickstarter #CampaignPlanning #Startup #Calculator